Josh Kolm

Given its name and history, you’d expect Canadian Tire would do something for Canada Day on July 1. But this year also marks the 50th anniversary of the Canadian flag, flown for the first time at Parliament Hill on Feb. 15, 1965, so the retailer has zeroed in on the milestone for a new spot to show it also values the same things Canadians do.

http://strategyonline.ca/2015/06/30/canadian-tire-flies-the-flag-at-new-heights/